Sendinblue, a leading SaaS marketing solution for SMBs, secures a $35M Series A round led by Partech Ventures to fuel international expansion & further enrich product offering

Clipperton acted as sole financial advisor to Sendinblue.

  • The funding round will help Sendinblue meet growing demand for digital marketing solution for small businesses
  • To support its global expansion and achieve aggressive product development, the Company plans to recruit around 100 people across offices in Seattle, Paris, and Noida, India
  • The financing round was led by Partech Ventures, a VC firm with offices in San Francisco and Europe

Paris – September, 2017 – Leading European corporate finance firm Clipperton is proud to announce it acted as sole financial advisor to SaaS marketing solution provider Sendinblue in the structuration of a $35 million Series A financing round led by Partech Growth, the growth equity arm of leading transatlantic venture capital firm Partech Ventures launched two years ago.
The funds will be used to enrich product offering with advanced features, strengthen R&D and Sales & Marketing teams with a 100-hire plan across offices in Seattle, Paris, and Noida, India, while keeping up with growing demand for digital marketing solution for small businesses.

Founded in 2012 by current CEO Armand Thiberge, Sendinblue succeeded within 5 years in reaching a leadership position in the global digital marketing landscape – with more than 600,000 users on its platform – by bringing a powerful and easy-to-use suite of communication tools to SMBs – such as email & SMS marketing campaigns, transactional emails, marketing automation as well as online display & Facebook marketing.

Every month, campaigns sent through the Sendinblue platform reach 300 million customers in 140 countries and more than 10 languages. In the U.S. alone, Sendinblue has experienced a 125 percent year-over-year increase in new customers and projects users in the U.S. to increase tenfold in the next four years. Globally, and with limited funding, Sendinblue has seen a triple digit growth every year since inception, and achieved profitability in 2016.

Through this financing round from Partech Growth, Sendinblue found a partner that will help it drive aggressive product development and further global team expansion to achieve its ambitious strategy to become a global leader in the field of digital marketing.

“With just $1 million in outside investment to date, the company has grown its customer base more than 100 percent every year and achieved profitability. That kind of success only comes from an extraordinary team with a visionary product,” said Mark Menell, General Partner at Partech Ventures.

“This funding is a testament to Sendinblue’s unique position in the digital marketing landscape and will be used to leverage our momentum as we enter a new phase of growth,” said Armand Thiberge, CEO of Sendinblue. “We understand that today’s small business marketers need an easy-to-use solution to power their digital campaigns. Incorporating new, innovative marketing channels into Sendinblue’s user-friendly interface will empower SMBs to efficiently implement advanced marketing campaigns previously reserved for enterprise teams. With the support of Partech Ventures, we will execute our aggressive product roadmap to solidify our position within every best-of-breed marketing and advertising technology stack.”

This operation represents the 14th transaction in the SaaS & Business Software space arranged by Clipperton over the last 2 years, clearly demonstrating Clipperton’s expertise in segment.

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About Clipperton
Clipperton is a European independent corporate finance advisory firm exclusively dedicated to the Technology & Internet industries, advising innovative companies on M&A transactions, debt financings and equity offerings. With offices in London, Paris, and Berlin and an international reach, Clipperton is a European leader in Technology financial advisory. Over the past 15 years, the team has successfully completed more than 220 high profile transactions globally. For more details please visit www.clipperton.net