Smart is the leading independent ad monetization platform built for premium publishers to serve demanding buyers, with a presence in 12 countries.
The acquisition will enable Smart Adserver to build a leading independent ad monetization platform aiming at aligning supply and demand to deliver financial and operational efficiency to advertisers and digital publishers.
The transaction highlights Clipperton’s expertise in cross-border M&A transactions, especially Franco-German deals, after a series of technology transactions in the past months: Sculpteo sold to BASF, givve sold to Up Group, acquisition of Cheerz by Cewe.
Paris, December 20, 2019 — Leading European technology investment bank Clipperton is pleased to announce its role as financial advisor to Smart Adserver in the acquisition of LiquidM, the Bertelsmann-owned, global Demand Side Platform (DSP) based in Berlin. LiquidM’s technology will be integrated into Smart’s technology stack to offer digital advertisers, agencies and trading desks enhanced access to premium publishers’ inventory across all major supply sources.
