This marks a major exit in the European travel tech sector and a strategic move in the global market of experiences, which is worth over 150 billion euros.
The transaction follows a series of landmark cross-border M&A deals announced by Clipperton since January 2018 including the acquisition of Cheerz by Cewe (France/Germany), the acquisition of Cardoen by Aramisauto (Belgium/France), and the sale of givve to the Up Group (Germany/France).
Musement was founded five years ago and has since become one of the leading online platforms for activities, tours and excursions worldwide. The Milan-based start-up currently offers travellers around 35,000 products in 1,100 cities around the world.
