Clipperton acted as sole financial advisor to Grasp, a media governance & data quality SaaS platform for the advertising industry, on its sale to MiQ, a New York-based programmatic media partner for marketers and agencies, backed by Bridgepoint.
Grasp will introduce an exciting new route to partner with MiQ across all markets. The company will continue to operate as an independent business unit under MiQ’s ownership and will retain its current brand.
This transaction illustrates Clipperton’s rich track record in the Martech & Adtech space, with transactions such as the sale of Smartlook to Cisco [NASDAQ: CSCO] earlier in 2023, Ardian’s €330m take-private of Artefact, Brevo’s $160m Series B or Capital Croissance’s majority stake sale in Equativ.
November 6th, 2023 - Grasp’s SaaS suite is the world’s first solution to address quality assurance and compliance in the highly complex advertising industry. The company's products prevent non-compliance and enforce governance frameworks for digital marketing campaigns, eliminating risky & expensive manual errors and saving advertisers millions in potential lost revenue due to overspending or inaccurate data.
